Add in-development version and update long_description to use README

README.rst

@@ -37,4 +37,7 @@ Resources
 * `Code <http://github.com/getsentry/sentry>`_
 * `Mailing List <https://groups.google.com/group/getsentry>`_
 * `IRC <irc://irc.freenode.net/sentry>`_  (irc.freenode.net, #sentry)
-* `Transifex <https://www.transifex.net/projects/p/sentry/>`_ (Translate Sentry!)
+* `Transifex <https://www.transifex.net/projects/p/sentry/>`_ (Translate Sentry!)
+
+The `in-development version <http://github.com/getsentry/sentry/tarball/develop#egg=sentry-dev>`_
+of Sentry can be installed with ``pip install sentry==dev`` or ``easy_install sentry==dev``.

setup.py

@@ -96,7 +96,7 @@ setup(
     author_email='dcramer@gmail.com',
     url='http://www.getsentry.com',
     description='A realtime logging and aggregation server.',
-    long_description=__doc__,
+    long_description=open('README.rst').read(),
     package_dir={'': 'src'},
     packages=find_packages('src'),
     zip_safe=False,